{"id":25745,"date":"2019-08-27T18:08:00","date_gmt":"2019-08-27T18:08:00","guid":{"rendered":"https:\/\/www.novak-m.com\/di-pari-passo-con-le-nuove-tecnologie\/"},"modified":"2019-11-07T17:52:05","modified_gmt":"2019-11-07T16:52:05","slug":"z-roko-v-roki-z-novimi-tehnologijami","status":"publish","type":"post","link":"https:\/\/novak-m.com\/sl\/z-roko-v-roki-z-novimi-tehnologijami\/","title":{"rendered":"Z roko v roki z novimi tehnologijami"},"content":{"rendered":"<p>Pri Novak M se zavedamo, da je prilagajanje novostim, uvajanje najnovej\u0161ih informacijsko komunikacijskih tehnologij in znanj zelo pomembno za razvoj in uspeh podjetja. Zato smo lani sodelovali na javnem razpisu za vzpostavitev ali nadgradnjo elektronskega poslovanja v malih in srednjih podjetjih v obdobju 2019-2022 \u00bbE-POSLOVANJE 2019-2022\u00ab. Na\u0161o investicijo v informacijski razvoj tako sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj v okviru evropske kohezijske politike <strong>(<a href=\"http:\/\/www.eu-skladi.si\" target=\"_blank\" rel=\"noopener noreferrer\">www.eu-skladi.si<\/a>).<\/strong><\/p>\n<p>V okviru operacije Novak M e-poslovanje smo v sodelovanju s podjetjem <strong><a href=\"https:\/\/www.optiweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Optiweb<\/a> prenovili na\u0161o spletno stran za tuje trge<\/strong>, ki jo poleg sloven\u0161\u010dine lahko prebirate \u0161e v petih tujih jezikih. Zaradi prenovljenih vsebin, novih oblikovnih elementov in prilagojenosti za mobilne naprave bo uporabni\u0161ka izku\u0161nja \u0161e prijaznej\u0161a. Velik korak naprej predstavlja spletni <strong><a href=\"https:\/\/novak-m.com\/sl\/kategorija-produktov\/masazne-in-terapevtske-mize\/\" target=\"_blank\" rel=\"noopener noreferrer\">konfigurator na\u0161ih izdelkov<\/a>,<\/strong> ki je vmesni \u010dlen med spletno stranjo, spletno trgovino in na\u0161im zalednim sistemom. Na\u0161i kupci si lahko zdaj sestavijo konfiguracijo izdelka glede na svoje potrebe in \u017eelje. S tem si bodo lahko kupci ustvarili predstavo o izdelku in njegovih mo\u017enostih uporabe. Konfigurator bo olaj\u0161al delo tudi na\u0161im prodajnim ekipam, saj bodo lahko strankam la\u017eje predstavili vse mo\u017enosti, ki jih ponuja nek izdelek. Konfiguracije se lahko tudi shranijo in na njihovi podlagi pripravi konkretne ponudbe. Konfigurator predstavlja tudi novo mo\u017enost nakupnega procesa, ki je konkurenca ne ponuja.<\/p>\n<p>Da bi \u0161e olaj\u0161ali nakupe na\u0161im kupcem iz tujih trgov, bomo svoje izdelke ponudili tudi v <strong>spletni trgovini<\/strong> in sicer v dveh jezikovnih razli\u010dicah angle\u0161ki in nem\u0161ki. Nakupna pot vodi preko konfiguratorja, ki bo omogo\u010dil kupcem predstavo o izdelku in mo\u017enostih dodatne opreme. Kupec tako za svojo konfiguracijo pridobi informacijo o ceni, odda povpra\u0161evanje ali opravi nakup. Poskrbeli smo tudi za potrebno digitalno varnost.<\/p>\n<p>V sklopu krepitev kompetenc &#8211; usposbljanja je podjetje <strong>Optiweb<\/strong> pripravilo za na\u0161e zaposlene v prodaji in tr\u017eenju <strong>delavnice<\/strong>, da bomo znali novosti, ki smo jih implementirali v na\u0161e poslovanje tudi uporabljati in izkoristiti mo\u017enosti, ki jih ponujajo. Novi modeli spletnega marketinga in prodaje, optimizacija internih procesov in digitalna delovna mesta so vsekakor izzivi pred nami.<\/p>\n<p>Naredili smo tudi korak naprej glede digitalizacije nastopov na sejmih. Prijavili in oblikovali smo vsebine za nastop na spletnem sejmi\u0161\u010du medicinske opreme <a href=\"https:\/\/www.medicalexpo.com\/prod\/novak-m-doo-69549.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MedicalExpo<\/strong><\/a>. Spletni showroom zdru\u017euje dobavitelje in kupce s podro\u010dja medicinske opreme iz vsega sveta. Prepri\u010dani smo, da bo prisotnost na takem sejmu bo pove\u010dalo na\u0161o prepoznavnost.<\/p>\n<p>Posneli smo tudi <a href=\"https:\/\/www.youtube.com\/watch?v=wMZQp_I1qyM&amp;t=22s\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>nov preduktno-prodajni video <\/strong><\/a>na\u0161ega podjetja, ki si ga lahko ogledate tukaj. Sodelovali smo z odli\u010dno snemalno ekipo <a href=\"http:\/\/ekvisuals.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>EkVisuals<\/strong><\/a>. Snemanje se je odvijalo na sede\u017eih na\u0161ih podjetij v Dietikonu in Komendi. Na tem mestu bi se radi zahvalili tudi bolni\u0161nicama Wil in Affoltern, \u0160vica, in Kliniki dr. Fabjan, Slovenija, da so nam velikodu\u0161no posodili svoje prostore.<\/p>\n<p>Ne bojimo se novih izzivov! Hvala vsem, s katerimi smo sodelovali na tem projektu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z nalo\u017ebo v e-poslovanje na tujih trgih \u017eelimo \u0161iriti poslovanje na tujih trgih in pove\u010dati mednarodno konkuren\u010dnost. Nova spletna stran v \u0161estih jezikih, spletna trgovina, nastop na spletnem sejmi\u0161\u010du, izobra\u017eevanje in nov predstavitveni video na\u0161ega podjetja so vse ukrepi, ki smo jih izvedli in jih sofinancirata Evropska unija iz Evropskega sklada za regionalni razvoj (ESRR) in Republika Slovenija.<\/p>\n","protected":false},"author":3,"featured_media":25559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-25745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Z roko v roki z novimi tehnologijami - Let&#039;s go digital | Novak M<\/title>\n<meta name=\"description\" content=\"Pri Novak M se zavedamo, da je prilagajanje novostim in uvajanje najnovej\u0161ih informacijskih tehnologij zelo pomembno za razvoj in uspeh podjetja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novak-m.com\/hand-in-hand-with-new-technologies\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z roko v roki z novimi tehnologijami - 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