{"id":25619,"date":"2019-08-27T18:08:00","date_gmt":"2019-08-27T18:08:00","guid":{"rendered":"https:\/\/www.novak-m.com\/hand-in-hand-with-new-technologies\/"},"modified":"2019-11-07T17:54:49","modified_gmt":"2019-11-07T16:54:49","slug":"uvijek-u-toku-s-novim-tehnologijama","status":"publish","type":"post","link":"https:\/\/novak-m.com\/hr\/uvijek-u-toku-s-novim-tehnologijama\/","title":{"rendered":"Uvijek u toku s novim tehnologijama"},"content":{"rendered":"<p>U tvrtki Novak M itekako smo svjesni da je za rast i uspjeh tvrtke potrebno prilagoditi se novim dostignu\u0107ima i uvesti najnovije informacijske i komunikacijske tehnologije i znanja. Kako bismo postigli taj cilj, u 2018. sudjelovali smo na javnom natje\u010daju \u201eE-COMMERCE 2019\u20132022\u201d za uspostavljanje ili nadogradnju e-trgovina u malim i srednjim poduze\u0107ima u razdoblju od 2019. do 2022. Na\u0161e ulaganje u informacijski razvoj sufinanciraju Republika Slovenija i Europska unija kroz Europski fond za regionalni razvoj u okviru europske kohezijske politike <strong>(<a href=\"http:\/\/www.eu-skladi.si\" target=\"_blank\" rel=\"noopener noreferrer\">www.eu-skladi.si<\/a>).<\/strong><\/p>\n<p>U okviru projekta izrade e-trgovine Novak M sura\u0111ivali smo s tvrtkom <a href=\"https:\/\/www.optiweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Optiweb<\/strong><\/a> na <strong>redizajnu na\u0161e web-stranice za inozemna tr\u017ei\u0161ta;<\/strong> uz slovenski, web-stranica je sada dostupna i na pet stranih jezika. A\u017eurirani sadr\u017eaj, novi elementi dizajna i zna\u010dajke prilago\u0111ene mobilnim ure\u0111ajima u\u010dinit \u0107e iskustvo jo\u0161 jednostavnijim za korisnike. Veliki korak naprijed je <a href=\"https:\/\/novak-m.com\/hr\/kategorija-proizvoda\/stolovi-za-masazu-i-terapiju\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>na\u0161 internetski konfigurator proizvoda <\/strong><\/a>koji povezuje na\u0161u web-stranicu, internetsku trgovinu i na\u0161 pozadinski sustav. Na\u0161i kupci sada mogu konfigurirati proizvode prema vlastitim potrebama i \u017eeljama. To im omogu\u0107ava da steknu bolju predod\u017ebu o proizvodu i kako se mo\u017ee upotrebljavati. Konfigurator \u0107e tako\u0111er olak\u0161ati rad na\u0161ih prodajnih timova, jer \u0107e mo\u0107i lak\u0161e predstaviti klijentu sve mogu\u0107nosti koje proizvod nudi. Konfiguracije se tako\u0111er mogu pohraniti i upotrebljavati kao osnova za pripremu konkretnih ponuda. Konfigurator je tako\u0111er nova zna\u010dajka procesa kupnje koju ne nude konkurenti.<\/p>\n<p>Kako bismo kupcima na stranim tr\u017ei\u0161tima dodatno olak\u0161ali kupnju, na\u0161e \u0107emo proizvode ponuditi i u <strong>internetskoj trgovini<\/strong> dostupnoj na dva jezika, engleskom i njema\u010dkom. Postupak kupnje vodi kupce kroz konfigurator i omogu\u0107ava im da upoznaju proizvod, kao i mogu\u0107nosti razli\u010ditih dodataka. Kupci na taj na\u010din mogu dobiti informacije o cijeni konfiguracije, podnijeti upit ili izvr\u0161iti kupnju. Osigurali smo i nu\u017enu razinu digitalne sigurnosti.<\/p>\n<p>U okviru obuke za izgradnju kompetencija tvrtka <strong>Optiweb <\/strong>pripremila je <strong>radionice<\/strong> za na\u0161e zaposlenike u prodaji i marketingu kako bi im omogu\u0107ila upotrebu zna\u010dajki koje su novo implementirane u poslovanju tvrtke te kako bi znali iskoristiti mogu\u0107nosti koje nude. Novi modeli internetskog marketinga i prodaje, interne optimizacije procesa i digitalni poslovi definitivno su izazovi koji le\u017ee pred nama.<\/p>\n<p>Tvrtka je tako\u0111er napravila veliki korak u digitalizaciji na\u0161e prisutnosti na sajmovima. Poslali smo prijavu i dizajnirali sadr\u017eaj za na\u0161u prezentaciju na internetskom sajmu <a href=\"https:\/\/www.medicalexpo.com\/prod\/novak-m-doo-69549.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MedicalExpo<\/strong><\/a>. Internetski salon okuplja dobavlja\u010de i kupce na podru\u010dju medicinske opreme iz cijelog svijeta. Uvjereni smo da \u0107e prezentacija na takvom sajmu pove\u0107ati na\u0161u vidljivost.<\/p>\n<p>Snimili smo i <a href=\"https:\/\/www.youtube.com\/watch?v=wMZQp_I1qyM&amp;t=22s\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>novi videozapis za prodaju proizvoda<\/strong><\/a> na\u0161e tvrtke koji mo\u017eete pogledati ovdje. Ovaj je projekt ostvaren u suradnji s izvrsnim timom za videoprodukciju,<a href=\"http:\/\/ekvisuals.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> EkVisuals<\/strong><\/a>. Snimanje se odvijalo u na\u0161em korporativnom sjedi\u0161tu u Dietikonu u \u0160vicarskoj i u Komendi u Sloveniji. Tako\u0111er bismo \u017eeljeli zahvaliti bolnicama Wil i Affoltern u \u0160vicarskoj, te Klinici Dr. Fabjan, Slovenija, koja nam je velikodu\u0161no stavila na raspolaganje svoje prostorije.<\/p>\n<p>Ne bojimo se novih izazova! Zahvaljujemo svim na\u0161im suradnicima na ovom projektu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U tvrtki Novak M itekako smo svjesni da je za rast i uspjeh tvrtke potrebno prilagoditi se novim dostignu\u0107ima i uvesti najnovije informacijske i komunikacijske tehnologije i znanja. Kako bismo postigli taj cilj, u 2018. sudjelovali smo na javnom natje\u010daju \u201eE-COMMERCE 2019\u20132022\u201d za uspostavljanje ili nadogradnju e-trgovina u malim i srednjim poduze\u0107ima u razdoblju od [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[479],"tags":[],"class_list":["post-25619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uvijek u toku s novim tehnologijama - Let&#039;s go digital | Novak M<\/title>\n<meta name=\"description\" content=\"U tvrtki Novak M itekako smo svjesni da je za rast i uspjeh tvrtke potrebno prilagoditi se novim dostignu\u0107ima i uvesti najnovije informacijske tehnologije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novak-m.com\/hand-in-hand-with-new-technologies\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uvijek u toku s novim tehnologijama - 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